Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search, mobile apps, videos, and on non-search websites.
It is quite probable that a prospective client will use Google to find a product or service. The way Google Ads operate is as follows: you type in a search term, and Google displays an ad for a suitable service or item. One of the best and most successful methods for promoting your goods or services, increasing traffic, producing leads, and closing deals is Google AdWords.
If you have been overlooking the most widely used internet advertising platform, Google Ads is most likely being used by your rivals. We’ll go over a few of the reasons small businesses should be using Google Ads now.
1. Get Your Business Discovered
All businesses desire for their websites to appear on Google’s first page of results. Google Ads is the greatest option if you want potential clients to learn about your business or product quickly. It goes without saying that competing with well-established rival websites in Google search results is difficult for small enterprises. Thankfully, Google AdWords level the playing field by allowing you to display your advertising above the domain of the leading firm when searching. Every time a potential consumer searches for your product or service, this advertisement lets you reach them. In other words, Google AdWords quickly raise the visibility of your product or service.
2. Flexible Marketing Option
One of the most versatile marketing platforms is Google AdWords. First of all, it lets you control the amount of traffic that goes online. Campaigns can be tailored to target specific user types. For instance, you can target people by the type of device they are using, their location, and the Google-owned sites they frequently access, such as YouTube and Google Maps. It also allows you to set your own budget for certain parts of your marketing campaign.
3. Measure Your Success
With Google Ads, you can track clickthrough rate, conversion rate, and ad spend. For instance, if someone clicks your ad and then did something valuable such as purchasing your product or service, phoned in the order, or download your app, you can track them. With the ability to see the ads that get clicks and those that don’t, you will know how to manage your campaign, and this, in turn, can boost your ROI.
Google Ads also allows you to get other valuable data, which include how much it costs you for ads or online purchases. Plus, you can also use analytical tools to learn more about the shopping habits of your customers.
4. Reach Local Customers
Google Ads gives you a couple of targeting options, making it easier to target your potential customers. This can be efficient if you own a local store and intend to target prospects in that area only. If you focus on a certain local audience, you can benefit from Google ads by making sure the people in that area can see your ads. This helps you reach your target audience without wasting your ads on the people that are not in your location.
5. Reach Your Customer When They Need Your Service and/or Product
When you get seen by your potential customers at the right time, they are looking for services or products is intent marketing, which is profitable. But as a small business owner, you will likely find it very difficult to get on the top of the search results since you are likely competing with more experienced, career-long, established, and motivated SEO experts. But with Google Ads, you can get your website seen by your target audience exactly when they are searching for it.
6. Follow Your Audience with Re-targeting
A cookie from a code you place on the backend of your website is transmitted to a potential customer when they visit your website through Google Ads. As a result, you may design your Google ads to follow visitors from your website to the search and display networks of Google. Even if it will cost more, it will increase sales. If your target audience is interested enough to come to your website, Google ads can help you get back in front of them.
In summary
Google Ads provides immediate benefits to all businesses, regardless of size. You won’t come across a marketing strategy anywhere that enables you to connect with your target market within a few hours after launch. But at every stage of your sales funnel, you can create and grow an engaged audience thanks to Google’s amazing technologies. There might not be any marketing strategy that offers a higher return on investment than Google Ads.